Personally, I use my cell phone to make and receive calls. And that's about it. I know, I'm sooo technologically backward. (insert eye roll here) I just don't get the appeal of texting. So when an advertiser chooses to use my cell phone in a way that I don't like, I'm less likely to use/buy/subscribe to their product. Anyone else out there like me -- completely annoyed by the whole text messaging thing???